At the recent ICIC 2011 conference in Barcelona, Dennie Heye interviewed Fernando G. Guerrero (Global CEO at SolidQ) about how to make business sense out of social media data.
A brief summary of his presentation at the conference, which is also the topic of the interview: ” Organisations can explore the net analysing social data in order to collect information about decisions, products, reputation, to understand what their consumers think about them, and therefore improve their market position. Organisations can also integrate with social tools in order to have a place for discussion and reviews. The academic and business worlds are working together to discover the rhythms underneath this continuous noise, and to develop tools that can make sense of it. In this presentation we examine practical ways that we can use today to make business sense of these data, as well as what we believe the future is preparing for us.”
LinkedIn profile of Fernando Guerrero
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