Jemima Gibbons is Social Media Strategist at All About Brands’ social media arm, AAB Engage. She is an award-winning business consultant and author of “Monkeys With Typewriters: myths and realities of social media at work” (Triarchy, 2009). At the recent Online Information conference she delivered a presentation titled “Are you a social leader?” In this podcast interview, Jemima explains the importance of true social leadership. Those are the people who appreciate that, today, success has less and less to do with personal power – it is increasingly about building a strong network and enabling the organisation around you. She also provides advice on how to be better at being a social leader.
On twitter, you can find Gemima as @JemimaG