Our two presenters provided insight as to how they created their brands, the techniques they have used to ensure it is effectively communicated to their user community and how they measure the effectiveness and impact of these programs.
Kindly sponsored by Incisive Media
26 February 2008: Managing Reputational Risk – New tools to monitor your corporate impact and reputation
At our seminar sponsored by Factiva at Dow Jones, our two presenters gave further insight in to this increasingly important area of corporate activity by describing their own products and explaining the business drivers behind their development
One Whitehall Place, London
How London companies are contributing to the social and economic regeneration of their local communities
Our speaker, Antony Mayfield, Head of Content and Media at Spannerworks, enlightened our audience at a thought provoking evening kindly sponsored by Factiva at Dow Jones.