Kate Arnold was until recently Director of Patient Information at Cancer Research UK with responsibility for the charity’s information services to people affected by cancer. These included a telephone helpline, an award winning website (www.cancerhelp.org.uk) – both of which are staffed by experienced cancer nurses, plus an online forum, Cancer Chat (www.cancerchat.org.uk). Before moving to Cancer Research UK in April 2008 Kate was Head of Health Information at NHS Direct Online, where she managed a variety of teams providing health information via the telephone, online at www.nhsdirect.nhs.uk and via digital television service. From 1989-2003 Kate worked for the BBC in a variety of information roles, including managing the development of a virtual research intranet site.
Penny Leach is an information services procurement specialist. A qualified librarian, Pennny started her career in academic libraries but at an early stage transitioned in to commercial legal and banking information services, and most recently the media intelligence sector. Penny is active in various professional groups, contributes to different industry publications, and has also presented at several information industry conferences.
Marie-Madeleine Salmon is Head of Information at Publicis in Paris, in France. She is a specialist of marketing and communications devoted to libraries. She is involved in different librarians associations: SLA and ADBS in France, with an interest in promoting international exchanges between colleagues, shared experience and promotion of library careers.
For that purpose, at SLA she initiated and coordinated the ELT (European librarians Theater) at Online Information Exhibition in London, connecting participants from different countries. The objectives are to transform the ELT in a dedicated welcoming place for international and european networking, share and exchange contacts and experiences between different countries concerning libraries, librarians in Europe and outside and share about future of this profession.
Marie-Madeleine has a Masters in Marketing at Dauphine Paris University, and degree in Information Sciences. Her career began in the public sector at the French Ministry of Culture and Development, followed by a number of roles as Head of Information in different advertising agencies. The major themes of her research are: marketing libraries, communication tools for libraries and librarians, techniques of promotion for libraries and social media marketing for libraries. In 2006, Marie-Madeleine received the European Information Professional of the year award from SLA Europe.
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